Privacy Policy

Privacy Policy

Effective as of 8/28/2023.  

Please click here to view the previous version of our Privacy Policy.

This Privacy Policy describes how Toybox Labs, LLC ("Toybox," "we", “us” or "our") processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website, mobile application, social media pages, marketing activities, live events and other activities described in this Privacy Policy (collectively, the “Service”)). 

NOTICE TO UK USERS: Please see the Notice to UK Users section for additional information for individuals located in the United Kingdom below.

You can download a printable copy of this Privacy Policy here


  • How we use your personal information

  • Personal information we collect

    Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

    • Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, and phone number. 
    • Demographic data, such as your city, state, country of residence, postal code, and age.
    • Profile data, such as the username and password that you may set to establish an online account on the Service, date of birth, redemption code, biographical details, photograph or picture, links to your profiles on social networks, interests, preferences, information about your participation in our contests, promotions, or surveys, and any other information that you add to your account profile.  
    • Communications data based on our exchanges with you, including when you contact us through the Service, community feature, social media, or otherwise. 
    • Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history. 
    • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
    • User-generated content data, such as photos, images, videos, models, comments, questions, messages, works of authorship, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data. 
    • Relationship data, such as familial or other relationship to third parties whose personal information you may provide to us.
    • Payment data needed to complete transactions, including payment card information or bank account number.
    • Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

    Third-party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

    • Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.

    • Private sources, such as data providers, social media platforms and data licensors. 
    • Our affiliate partners, such as our affiliate network provider and publishers, influencers, and promoters who participate in our paid affiliate programs.
    • Third-party services, such as social media services, that you use to log into, or otherwise link to, your Service account. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.

    Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

    • Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
    • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
    • Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails. 
    • Printer usage information, such as log files generated by Toybox printer devices that interact with our software, and we may associate this information with you. We collect printer usage information to analyze trends, to understand printer usage, to monitor printer health, and generally to collect information that we may find insightful or helpful. The type of information collected may include printer utilization, material usage, crash reports, printer errors, and calibration times, job names, part names and other data.

    Cookies. Some of our automatic data collection is facilitated by cookies and similar technologies. For more information, see our Cookie Notice. We will also store a record of your preferences in respect of the use of these technologies in connection with the Service.

    Data about others. We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so. 

    How we use your personal information

    We may use your personal information for the following purposes or as otherwise described at the time of collection:

    Service delivery and operations. We may use your personal information to:

    • provide, operate and improve the Service and our business;
    • personalizing the service, including remembering the devices from which you have previously logged in and remembering your selections and preferences as you navigate the Service;
    • establish and maintain your user profile on the Service;
    • facilitate your invitations to friends who you want to invite to join the Service;
    • enable security features of the Service, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in;
    • communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages;
    • communicate with you about events or contests in which you participate;
    • understand your needs and interests, and personalize your experience with the Service and our communications; and
    • provide support for the Service, and respond to your requests, questions and feedback.

    Research and development. We may use your personal information for research and development purposes, including to analyze and improve the Service and our business and to develop new products and services. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business and will not attempt to reidentify any such data.

    Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

  • Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the respective marketing communications.  

    • Interest-based advertising. Our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including the data described in the automatic data collection section above) with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the Cookie Notice. 

    Events, promotions and contests. We may use your personal information to: 

    • administer promotions and contests
    • communicate with you about promotions or contests in which you participate
    • contact or market to you after collecting your personal information at an event

    Compliance and protection. We may use your personal information to:

    • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;
    • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); 
    • audit our internal processes for compliance with legal and contractual requirements or our internal policies; 
    • enforce the terms and conditions that govern the Service; and 
    • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.  

    Business interactions. If you communicate with us as an employee or representative of a service provider, business partner or other company we do business with, in addition to the other uses included in this section, we may use personal information about you to administer our relationship, maintain contractual relations and to operate our business.


    We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for compliance and protection purposes.  

    To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. 

    When we no longer require the personal information, we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you. 

    How we share your personal information

    We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.  

    Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research and website analytics). 

    Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors.

    Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so. For example, we may share your personal information with third-party advertisers with whom we are collaborating to offer you additional services such as sweepstakes, raffles, and promotions. We will share personal information that is needed for these other companies to provide the services that you have requested. 

    Partners. We may sometimes share your personal information with partners or enable partners to collect information directly via our Service. For example, advertising companies for the interest-based advertising purposes described above or third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you. 

    Linked third-party services. If you log into the Service with, or otherwise link your Service account to, a social media or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

    Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

    Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above. 

    Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Toybox, financing of Toybox, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares), for example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Toybox as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

    Other users and the public. Your profile and other user-generated content data (except for private messages) may be visible to other users of the Service and the public. For example, other users of the Service or the public may have access to your information if you chose to make your profile or other personal information available to them through the Service, such as when you provide comments, reviews, survey responses, or share other content.  This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information.

    Other sites and services

    The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.


    We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information. 

    International data transfer

    We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.  

    Users in the UK should read the important information provided below about transfer of personal information outside of the UK. 


    The Service is not intended for use by anyone under 13 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

    Changes to this Privacy Policy 

    We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.

    How to contact us

    • Email: support@toybox.com 
    • Mail: [Company Address]
    • Phone: [Phone Number]

    Notice to UK users


    Where this Notice to UK users applies. The information provided in this “Notice to UK users” section applies only to individuals in the United Kingdom.

    Personal information. References to “personal information” in this Privacy Policy should be understood to include a reference to “personal data” (as defined in the UK GDPR) – i.e., information about individuals from they are either directly identified or can be identified.   

    Controller. Toybox is the controller in respect of the processing of your personal information covered by this Privacy Policy for purposes of UK data protection legislation. See the ‘How to contact us’ section above for our contact details.

    Our UK GDPR Representatives. We have appointed the following representatives in the UK as required by the UK GDPR – you can also contact them directly should you wish:

    Our UK representative appointed under the UK GDPR is [insert]. You can contact them:

    • By email to: [insert].
    • By postal mail to: [insert] 

    [Our Data Protection Officer. We have appointed a “Data Protection Officer”, this is a person who is responsible for independently overseeing and advising us in relation to our compliance with the GDPR (including compliance with the practices described in this Privacy Policy). If you want to contact our Data Protection Officer directly, you can email: [insert]]

    Our legal bases for processing 

    In respect of each of the purposes for which we use your personal information, the UK GDPR requires us to ensure that we have a “legal basis” for that use. 

    Our legal bases for processing your personal information described in this Privacy Policy are listed below.

    • Where we need to perform a contract, we are about to enter into or have entered into with you (“Contractual Necessity”).
    • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each Purpose we use your personal information for is set out in the table below.
    • Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
    • Where we have your specific consent to carry out the processing for the Purpose in question (“Consent”).  

    We have set out below, in a table format, the legal bases we rely on in respect of the relevant Purposes for which we use your personal information – for more information on these Purposes and the data types involved, see ‘How we use your personal information’


    Categories of personal information involved

    Legal basis

    Service delivery and operations

    • Contact data
    • Demographic data
    • Profile Data
    • Communications data
    • Transactional Data
    • User-generated content data
    • Relationship data
    • Payment data
    • Data from Third Party Services
    • Device data
    • Printer usage data
    • Contractual Necessity 


    • Contact data
    • Device data
    • Online activity data
    • Printer usage data
    • Compliance with Law
    • Legitimate Interests. We have a legitimate interest in ensuring the ongoing security and proper operation of our Service and associated IT services, systems, and networks.

    Direct marketing

    • Contact data
    • Demographic data
    • Profile data  
    • Communications data  
    • Transactional data 
    • Marketing data 
    • Communication interaction data
    • Printer usage data
    • Legitimate Interests. We have a legitimate interest in promoting our operations and goals as an organisation and sending marketing communications for that purpose.
    • Consent, in circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given marketing communications.

    Interest-based advertising

    • Demographic data
    • Device data
    • Online activity data
    • Printer usage data
    • Consent

    Events, promotions and contests

    • Contact data
    • Demographic data
    • Profile Data
    • Communications data
    • Printer usage data
    • Contractual Necessity to administer the promotions and contests in accordance with the terms or rules thereof (including communicating with you as and where necessary)
    • In respect of promoting these promotions and contests: 
    • Legitimate Interests – we have a legitimate interest in promoting these promotions and contests, including associated publicising of our business and operations. 
    • Consent – in circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given promotional communications.

    Compliance and protection

    • Contact data
    • Demographic data
    • Compliance with Law.
    • Legitimate interest. Where Compliance with Law is not applicable, we and any relevant third parties have a legitimate interest in participating in, supporting, and following legal process and requests, including through co-operation with authorities. We and any relevant third parties may also have a legitimate interest of ensuring the protection, maintenance, and enforcement of our and their rights, property, and/or safety.

    Research and development 

    • Any and all data types relevant in the circumstances
    • Legitimate interest. We have legitimate interest, and believe it is also in your interests, that we are able to take steps to ensure that our Services operate as intended.

    Further uses 

    • Any and all data types relevant in the circumstances
    • The original legal basis relied upon, if the relevant further use is compatible with the initial purpose for which the Personal Information was collected. 
    • Consent, if the relevant further use is not compatible with the initial purpose for which the personal information was collected.

    Other info

    No sensitive personal information. We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the services, or otherwise to us. If you provide us with any sensitive personal information to us when you use the services, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such sensitive personal information through our services.

    No Automated Decision-Making and Profiling. As part of the Service, we do not engage in automated decision-making and/or profiling, which produces legal or similarly significant effects. 

    Your rights

    General. UK data protection laws give you certain rights regarding your personal information. If you are located in the UK, you may ask us to take the following actions in relation to your personal information that we hold:

    • Access. Provide you with information about our processing of your personal information and give you access to your personal information.
    • Correct. Update or correct inaccuracies in your personal information.
    • Delete. Delete your personal information where there is no good reason for us continuing to process it - you also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below). 
    • Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
    • Restrict. Restrict the processing of your personal information, for example if you want us to establish its accuracy or the reason for processing it.
    • Object. Object to our processing of your personal information where we are relying on Legitimate Interests – you also have the right to object where we are processing your personal information for direct marketing purposes.
    • Withdraw Consent. When we use your personal information based on your consent, you have the right to withdraw that consent at any time.  

    Exercising These Rights. You may submit these requests by email to support@toybox.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information), if we reject any request you may make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions.  

    Your Right to Lodge a Complaint with your Supervisory Authority. In addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence. 

    • For users in the UK – the contact information for the UK data protection regulator is below:

    The Information Commissioner’s Office

    Water Lane, Wycliffe House

    Wilmslow - Cheshire SK9 5AF

    Tel. +44 303 123 1113

    Website: https://ico.org.uk/make-a-complaint/

    Data Processing outside the UK  

    We are a U.S.-based company and many of our service providers, advisers, partners or other recipients of data are also based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside the UK.  

    Where we share your personal information with third parties who are based outside the UK, we try to ensure a similar degree of protection is afforded to it.

    You may contact us if you want further information on the specific mechanism used by us when transferring your personal information out of the UK. You may have the right to receive a copy of the appropriate safeguards under which your personal information is transferred by contacting us at support@toybox.com.