Walt Disney Parks & Resorts

“Hugs” TV30

After discovering a YouTube subculture called “Disney Surprise”, we teamed up with Disney Parks and ad agency McGarryBowen for a series of TV spots featuring real families telling their kids a magical surprise: they’re going to a Disney Theme Park. This campaign went on to win a 2011 Silver Addy for “Best National TV Campaign” and a 2011 Mobius award for “Best Recreation, Leisure & Travel Campaign”.